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1st Mistake:
Paying for an organic posting and not using the video creative further.
The most common mistake many brands make is paying for a dedicated video posting (especially from small content creators) and not leveraging the produced content.
99.9% of the time, as a brand, you will not even get 10 downloads/sales from this type of collaboration.
What you need to do is use the produced content in your Targeting Ads. This way, you can test different video concepts and ensure you reach your main goal.
2nd Mistake:
Making the video way too ideal.
UGC videos (user-generated content) should look natural and blend into the FYI page content.
Of course, you always need to remember the CTA (main call-to-action message) of your video, but the UGC video should not look like an ideal video production ad.
UGC videos work because they have a real human (users) touch to them.
3rd Mistake:
Making the UGC video too long.
Some brands like to ask for 60 sec+ UGC videos.
If you are going to use the ready-to-go UGC video in your Targeting Ads, there is a 90% possibility it will not work as well as a standard length of 15-30 seconds.
Keep it simple and keep it short. You will only have a few seconds to catch users’ attention and encourage them to take action (download your app).
4th Mistake:
Not mentioning your product/app in the first 3-5 seconds.
One of the biggest mistakes many brands make is showing their app at the last seconds of the video.
People will not watch your video to see the brand at the end. They will most likely swipe your video and not even know the name of your app.
5th Mistake:
Do not focus on your end goal.
At the end of the day, the main goal of your app is to get more downloads/trials, etc. Do not get distracted halfway. UGC videos can be a powerful instrument if you have the right strategy.
WHAT SHOULD YOU DO THEN?
Finding the right UGC agency is the best way for an app brand to maximize the benefits of UGC collaborations and enhance user acquisition.
The right UGC agency can alleviate many headaches for you and provide the following benefits:
- Full exclusive rights to the UGC videos indefinitely.
- 5 to 20 different UGC videos from various creators, along with TikTok organic postings and a 60-day Spark Ads code for each video.
- Fully customized video concept plans and exclusive scripts produced specifically for your brand, free of charge.
Stay tuned for more details or simply contact us, and we will guide you through the entire process!
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